Profile

Established in 1995 in the UAE by Mr. Erik Franzen who has further expanded the business to Qatar and Saudi Arabia in recent years. Today, ALBARIQ operates five offices, showrooms and workshops in the Middle East and employs close to 100 professionals.

Previously, Joakim Franzen has taken over as Managing Director while Erik has taken on the role of Chairman of the group.

As one of the market leaders, ALBARIQ SAUDIA TRADING COMPANY represents some of the world’s leading manufacturers of cleaning equipment in the Kingdom, such as FIMAP, FactoryCat, Broddson, TTS and Sutter Chemicals as well as HTC, Airtec, Barikell and Larius on the construction equipment side. Within Road Maintenance, we supply road sweepers from Sweden (Broddson) and Italy (Dulevo).

In Saudia Arabia we have showrooms in Jeddah and in Riyadh. We also manage stock keeping in Riyadh and Jeddah and Dammam.

The sales team provides guidance and expertise to clients when it comes to identifying proposed solutions and procedures as well as the machinery and equipment suitable for the scope of work. Technical support and service are handled by a skillful team of technicians and mechanics in both Jeddah, Riyadh and Dammam.